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The network advertisement surpasses the magazine
    点击:1963  时间:2006-2-16  
February 16, 2006 10 o'clock: 09 minute □origins: Competes the newspaper Newspaper Reporter Li's Lan reported in the near future will issue according to the Chinese mugwort auspicious market consultation organization in 2005 the Chinese network advertisement annual report, in 2005 the Chinese network advertisement market scale already achieved 3.13 billion Yuan, will surpass the magazine advertisement for the first time. In the investigation and study data display, in 2005 the real estate, the IT product and the network service lives apart the network advertisement to throw to one's limit first three. Surpasses the magazine advertisement for the first time The investigation and study data display, in 2005 the Chinese network advertisement market scale is 3.13 billion Yuan, compares in 2004 to grow 77.1%, is 2001 7.6 times. In addition, in 2005 the network advertisement surpasses the magazine advertisement 1.8 billion Yuan for the first time, approaches the radio commercial 3.4 billion Yuan. Reporter notes, according to reported, in 2005 the Chinese advertisement market "the plateau" is about 68 billion Yuan, television advertisement occupies the half of the country is 32.4 billion Yuan, the newspaper is situated second is 27.2 billion Yuan. Expert review: Chinese media university advertisement Dean Professor Huang Shengmin indicated, although the network advertisement at present still was the rate of rise quickest, but said the network advertisement already posed the threat to the traditional advertisement "In 2005 the network advertisement market scale only occupies the complete market 2%-5%, definitely can be influential to the traditional advertisement, but does not have that in a big way." Multimedia network advertisement doubling The investigation and study demonstrated that, subdivides according to the network advertisement manifestation, in 3.13 billion Yuan networks advertisements market scale, the brand graph class accounts for 65.2%, drops 8 percentage points compared to 2004, but the multimedia advertisement market share doubles, 1.7% rises from 2004 to 2005 3.6%. Expert review: Chinese mugwort Switzerland investigation and study department vice- inspector general Hou Tao believed, the multimedia advertisement because it synthesized factor and so on audio frequency, video frequency, interaction, even more receives the affection. Although the present multimedia advertisement occupies the share also very school in the network advertisement, but will be the network advertisement in form development direction without a doubt. The specialized website occupies the share increase The investigation and study demonstrated that, in 2005 the Chinese network media first five institutes account for the network advertisement proportion are 53%, compared in 2004 73% to drop 20 percentage points. The main gateway website occupies the share also year by year to drop. Expert review: Capital normal university advertisement research institute Manager Yang rejoices alike associate professor to believe that, the main gateway website occupies the share to reduce year by year, reflected the network advertisement market starts to drop. And subdivides along with the network media unceasing development, more and more many specialized websites start to demonstrate to the advertisement host's intense attraction. The real estate and IT occupy throws to one's limit the head The investigation and study reports pointed out that, in 2005 the real estate, the IT product and the network service lives apart the network advertisement to throw to one's limit first three. Since among them, the real estate class network advertisement disbursement has risen from 2002 5.22 million Yuan straight lines to 2005 609.06 million Yuan. Expert review: Chinese media university advertisement Dean Professor Huang Shengmin believed, IT product favour network advertisement, because of IT product and Internet born that way "blood relationship relations". But the real estate advertisement is most needs strong message and the interaction, the person to select and purchase the room pre-natal, needs to understand the massive rich careful products information. Real estate business the electronic map, the owner commentary and the massive interactions information joins to the real estate advertisement in, the nature is deeply welcome .
 
 
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